Business Development Services for Women

NamasteDirect provides unique business development services for women in Guatemala, endowing them with a powerful set of tools for the social and economic development of their families and their communities.

NamasteDirect helps women entrepreneurs to improve their small businesses by focussing on financial literacy and business education along with a microloan. Our decades of experience in the field have proven to us that microcredit alone is not enough to eradicate poverty. In fact, we have seen that without basic financial training, many impoverished borrowers end up worse off than before taking a loan.

To confront the growing issue of ‘microdebt’ and to ensure the success of our clients, we offer a personalized package for economic empowerment, including:

  • Monthly one-on-one training in cash flow analysis and business development, with one of our local, specialized Business Advisors.
  • Facilitation of lively, group business education exercises, allowing women to share best practices with their peers in a safe setting.
  • A market rate microcredit loan for business improvement/expansion.

Though we are a not-for-profit organization, our mission is to increase the profits of our clients. We measure our success in the percentage of our clients that achieve positive increases in cash flow, not in loan repayment rates.

For us, data are more important than interest payments. For this reason, we are developing a system of technology for the two-way flow of business and market information. Combining advanced IT with mobile technology, we will give our Business Advisors and clients in rural Guatemala access to the same tools used by the world’s most successful businesses. Your tax-deductible donation helps us with this goal, and also provides capital for the businesses of our determined clients, the driven women whose success determines our own.

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